An all-in-one SEO toolset to boost your search engine rankings. The 10 most valuable pieces of content we can find for SEOs. Metadata will not be displayed on the page, but is machine parsable. Search engines use meta descriptions to help identify the a page's topic - they may also use meta descriptions by displaying them directly in … Write a unique one for every page. A meta description tag is a snippet of HTML code in a web page header that summarizes the content that is on the web page. to control the page's dimensions and scaling. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. Here are some of the best rules to follow to write meta descriptions that will get the job done. The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. You can use tag to give a short description about the document. A meta description appears beneath the title tag in the SERP listing and it’s written more … Examples might be simplified to improve reading and learning. Your webpage's meta description is an HTML tag that is intended to provide a short and accurate summary of your page. Quick access to whitepapers, reports, guides, webinars, and case studies. The information in the tag doesn't change how the page looks; it won’t be seen by the website viewer, unless they are viewing your source code.There are two common types of meta tags — meta description tags and meta keywords tags. Meta descriptions also offer information about a specific webpage. Get live page metrics right in your Chrome browser. Bước 4: Lưu nháp, xuất bản. A meta tag is a snippet of code that describes a page’s content. Writing Powerful Meta Descriptions. The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. That’s why you should invest time to come up with a relevant and attractive description . The tag defines metadata about an HTML document. brief snippet you see underneath a site’s title in Google’s organic search results Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. When optimizing a web page for search engines (SEO), it is considered a best practice to use meta description tags. Each meta tag description explains a different element on the page and helps crawlers learn about the content. There are some key elements to ensure you feature: 1. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks. A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. The ultimate link analysis tool, complete with competitor insights. A meta description is a meta tag placed in the HTML code that describes the content of a page. If the page is targeting long-tail traffic (three or more keywords), it can sometimes be wiser to let the engines populate a meta description themselves. The meta description tag serves the function of advertising copy. In some cases, search engines may overrule the meta description a webmaster has specified in the HTML of a page. It's the ad copy that will determine if users click on your result. They help tell both people and search engines what a specific web page is all about. The width=device-width part sets the width of the page to follow the screen-width of the device (which will vary depending on the device). To prevent this from happening, your best bet is to remove all non-alphanumeric characters from meta descriptions. Get the most out of Moz Pro with a free 30-minute walkthrough. Otherwise, you'll end up with SERP results that look like this: One way to combat duplicate meta descriptions is to implement a dynamic and programmatic way to create unique meta descriptions for automated pages. Meta descriptions also appear on the search engine results pages, just below the title tags. search engines (keywords), and other web services. It should be directly relevant to the page it describes, and unique from the descriptions for other pages. Meta tags are added to the HTML code of a document to help search engines understand additional information about a page. Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters. So optimizing it is crucial for on-page SEO. Every 2 weeks. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage. Search engines such as Google often display the meta description in search results, which can influence click-through rates. One caveat to intentionally omitting meta description tags:  Keep in mind that social sharing sites like Facebook commonly use a page's meta description tag as the description that appears when the page is shared on their sites. If possible, though, there's no substitute for an original description that you write for each page. In addition, visitors, viewing the sickle, read the descriptions of the proposed pages. Often meta tag data shows up whenever someone shares a link on social media, in messaging, or in your business chat software . Although conventional logic would hold that it's universally wiser to write a good meta description rather than let the engines scrape a given web page, this isn't always the case. Search Terms. Meta descriptions can however impact a page's CTR (click-through-rate) on Google which can positively impact a page's ability to rank. allow you to tell search engines more about the content of your posts and pages Don’t write one meta description for your website and copy-and-paste it on every page. HTML document. Setting the viewport to make your website look good on all devices: The viewport is the user's visible area of a web page. They’re also used to rank content or pages. keywords, author of the document, and viewport settings. meta tag: A meta tag is a tag (that is, a coding statement) in the Hypertext Markup Language ( HTML ) that describes some aspect of the contents of a Web page . According to Google, “Even though we sometimes use the description meta tag for the snippets we show, we still don’t use the description meta tag in our ranking.” Put simply, your go-to search engine, Google, tends to be picky when it comes to meta descriptions. A meta description is a short summary, usually a character count of 160 or less, that is shown in the search results and … Much like a title tag is similar to the title of a book, the meta description is similar to the brief synopsis that is often found within the back cover of a book. Broaden your SEO knowledge with resources for all skill levels. Tutorials, references, and examples are constantly reviewed to avoid errors, but we cannot warrant full correctness of all content. In this guide, we’ll provide an overview of the following meta tags: Title tags. If you want to report an error, or if you want to make a suggestion, do not hesitate to send us an e-mail: , It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters. Describe metadata within an HTML document: The tag defines metadata about an If a webmaster writes a meta description into the page's code, what they choose to write can actually detract from the relevance the engines make naturally, depending on the query. See how complete and consistent your business’s location appears across the web. They are frequently referred to as the SEO Title and SEO Descriptionas they are important elements of search engine optimization efforts (SEO). A meta tag is a line of HTML coding that contains metadata about a webpage. It can appear in search results as a snippet under the title tag to provide more context. The meta description is an HTML attribute used to describe what a page is about. Most meta tag information is invisible to users and only readable by search engine crawlers, as it is added to the code of the page and not the visible content. Don’t forget that keywords matching the users query will be matched in bold and therefore draw the eye’s attention to your result and increase your chances of click through. Precisely when this will happen is unpredictable, but it often occurs when Google doesn't think the existing meta description adequately answers a user's query and identifies a snippet from the target page that better matches a searcher's query. HTML and CSS">, , W3Schools is optimized for learning and training. Meta description – The infamous meta description tag is used for one major purpose: to describe the page to searchers as they read through the SERPs. The meta description summarizes your page's content and is the first thing users look at to decide whether or not they want to visit your page. Depending on the first text on your page, this might not create a good user experience for people encountering your content via social sharing. Meta Description. A page's meta description should intelligently (read: in a natural, active, non-spammy way) employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click. Metadata is data (information) about data. Without the meta description tag, social sharing sites may just use the first text they can find. To maximize click-through rates on search engine result pages, it's important to note that Google and other search engines bold keywords in the description when they match search queries. This again can be used by various search engines while indexing your webpage for searching purpose. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. Search engines show it in search results mostly when the searched-for phrase is within the description. Meta Description Test What is it? It varies with the device Meta description tags, while not tied to search engine rankings, are extremely important in gaining user click-through from SERPs. There is a method to let web designers take control over the viewport These data elements provide important information to search engine… Over the last few years, a page title tag (which is not a meta tag and actually called the Page Title Element) could be relied on to provide the ‘title’ of a search snippet in Google, and the meta description (if the keyword phrase was present) often provided the snippet description of the page, making it relatively easy to construct a message in Google listings. A small commercial text that has to persuade the visitor to click on your site. Meta tag description can affect the position of the site in the output of list of search engines that take it into account (in particular, Google). The tag also supports the Global Attributes in HTML. 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